ProSweets Will Debut Flavors Conference at ISM
November 7, 2010
Although there will not be any ProSweets exhibit during the upcoming International Sweets and Biscuits Fair (ISM), which will be held in Cologne Jan. 30 – Feb. 1 next year, organizers have scheduled the first topic-specific conference during the famed confectionery exposition.
The conference, which will focus on flavoring technologies and consumer preferences in the confectionery industry, will kick off at 12:30 p.m. on Feb. 1, in Koelnmesse’s Congress Centre East, immediately adjacent to the ISM fair The ProSweets Cologne Conference, which is being organized in cooperation with Koelnmesse GmbH by FachInform GmbH, the publisher of the trade magazine FOOD DESIGN, will examine the use of flavorings as one of the decisive factors in the manufacturing and marketing of confectionery and snack items.
Presentations by a host of experts will provide product developers, decision makers and specialist quality management and manufacturing employees an ideal opportunity to obtain concise information on the latest trends and research results in confectionery flavor developments.
Participation in the conference, which will be held exclusively in English, costs €299 (plus VAT) and includes admission to ISM. Some of the presentations scheduled for the conference include: “How the confectionery color matrix influences flavor perception,” by Rikke Sakstrup Frandsen (TBC), manager ITC, NEE & Global Expertise Chr. Hansen A/S; “Which flavor delivery technology for which purpose?,” by Andrew Morrison, Givaudan; “Masking of unsavory or bitter flavors,” by Christian Sobolta, sales director, Firmenich GmbH; “Combining flavors,” by Markus Weiher, head of business development & sales, Curt Georgi GmbH & Co. KG; “Learning from the past: Which flavors stay in the long run and which turn out to be a flash in the pan?” by Claudia and Wolfgang Holley, FOOD DESIGN - FachInform GmbH; “Product scouting: Flavoring concepts from selected countries worldwide,” by Lu Ann Williams, head of research, Innova Market Insights, “Natural flavors - which are the options?”by Hélène Möller, product manager – ingredients, WILD Flavors Berlin GmbH & Co. KG; “Be natural - The new EC flavoring regulation and consumer perception,” by Jeanette Moree, marketing manager, global business unit – sweet, Symrise; and “Gazing into the future” by Claudia and Wolfgang Holley, Wolfgang Holley, FOOD DESIGN - FachInform GmbH.