To offer consumers relief in tough economic times, Mars Snackfood US has introduced a nationwide program that would give full-sized samples of Mars chocolate products, product discounts and coupons to millions of consumers.
The Mars Real Chocolate Relief Act will take place May through September and includes the
M&M’S,Snickers,Milky Way,Twix,Dove and3 Musketeers
brands. As part of the campaign, consumers can claim full-sized samples of these items on Free Chocolate Fridays by collecting one of 250,000 full-value coupons each Friday by visitingwww.realchocolate.com. The coupons are limited to one per person, per week, and will be mailed to consumers on a first-come, first-serve basis.
Mars launches Real Chocolate Relief Act
August 11, 2009