The Mars bar has decreased in size by 11.6% in Australia, dropping from 60g to 53g, reports Chris Pepper in The Sunday Telegraph. And the Mars bar isn’t the only one. Ninety other chocolate products of Mars Australia will have their size reduced as well, Pepper writes. But according to the company, it’s all due to portion control.
Citing Mars Snackfood Australia general manager Peter West, Pepper links the drop in size directly to the obesity issue in Australia, noting that the bars had too many calories. Although the reduced-size Mars bars will keep the same price, $1.70, some of the company’s other chocolate bars would lower their prices.
The company also said it will offer clearer nutritional labeling and will remove artificial colors and flavors from its Mars, Snickers and Milky Way bars, Pepper reports.
Mars Australia reduces candy bar sizes by 11%
August 11, 2009