Kraft Foods International, Inc. and Stark Foods International have partnered to market the Western European line of premium chocolates Mirabell to specialty retailers in the United States. The chocolate line is currently available in more than 30 countries across Europe, Asia and the Middle East. It became available in the United States last month.
First developed in Austria, Mirabell chocolates were inspired by Mozart’s music. The brand’s specialty chocolate, Mozartkugel, features a round shape with an image of Wolfgang Amadeus Mozart.
“We believe that Mirabell provides the uniqueness which discerning chocolate consumers are seeking and are excited to work with Kraft to make Mirabell available at specialty stores across the country,” says Daniel Mohan, president of Stark.
Kraft, Stark launch Mirabell in U.S.
October 16, 2008