Food giant General Mills acquired Denver-based Humm Foods, the manufacturer of Lärabar and Lärabar Jocalat energy bars on June 11. The brands will become part of Small Planet Foods, the natural and organic products group of Minneapolis-based General Mills. “Lärabar is an exceptional brand that is experiencing rapid growth because of the quality and uniqueness of Lärabar products,” said Michele Meyer, president of Small Planet Foods.
“We are especially pleased that Lara Merriken, the founder of Lärabar, will continue with the business.” Merriken, who founded Humm Foods in 2002 when the idea of creating an all-natural nutrition bar made of fruits and nuts came to her while hiking in the Rocky Mountains, has successfully established Lärabar products as leaders in the single-serve, natural health bar segment.
General Mills scoops up Lärabar maker
August 7, 2008