The British Advertising Standards Authority (ASA) rules that Ferrero must change its Nutella ad in order for it to appear on television because it breached CAP (Broadcast) TV advertising standards code rules on misleading and inaccurate advertising.
The British Advertising Standards Authority (ASA) rules that Ferrero must change its Nutella ad in order for it to appear on television because it breached CAP (Broadcast) TV advertising standards code rules on misleading and inaccurate advertising. The controversy came about because Ferrero claimed that Nutella is part of a balanced breakfast, but ASA believed that it is too high in sugar and fat to make that claim.
“We considered that the ad misleadingly implied the spread made a more significant nutritional contribution to a balanced breakfast than was the case,” said ASA in its adjudication.
Ferrero responded by saying that “at no stage did we set out to mislead consumers as to the nature of Nutella Hazelnut Spread and we have always been very clear about the ingredients and nutritional information in all our communications, on all our packs and on our website.”
“We considered that the ad misleadingly implied the spread made a more significant nutritional contribution to a balanced breakfast than was the case,” said ASA in its adjudication.
Ferrero responded by saying that “at no stage did we set out to mislead consumers as to the nature of Nutella Hazelnut Spread and we have always been very clear about the ingredients and nutritional information in all our communications, on all our packs and on our website.”
