Aura Clip'n'Go Mints take to the skies
April 2, 2008
Aura Clip’n’Go Mints, by New Era Brands, will become part of United Airlines’ Smart Pack meals. The mints were originally introduced in 2007 for people on the go who want to carry their mints with them. The packaging allows consumers to keep the mints on their key chains so they are always available. “The product was created for people with an on-the-go lifestyle, so we saw the United partnership as a natural fit,” said New Era Brands President Jeff Grossman. New Era Brands is also introducing more Aura products at the All Candy Expo 2008 such as, Aura Breast Cancer Awareness Gum and Mints, Aura Organics and Aura Flavor Fusion.