eBOOKS

CUSTOM eNEWS

eBLASTS

WEBINARS

CONTINUING EDUCATION

ABM

COST PER LEAD

ADVANCED TARGETING

DRIP

LEAD NURTURING

Sponsor a unique collection of Candy Industry articles designed as a downloadable digital eBook! Topic-specific eBooks are hosted on candyindustry.com and deployed to Candy Industry's audience through a custom co-branded eBlast. Select your own topic or our editorial team will suggest one. Either way we handle all publishing details – from production and hosting to marketing and gathering leads.

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Co-branded with Candy Industry to boost deliverability, connect with readers and acquire leads! Custom eNewsletters include your own proprietary editorial or educational content including:

• White papers
• Case studies
• Testimonial, interview, Q&A videos
• On-the-job tips
• Archived webinars or podcasts
• Industry reports or facts & figures

Requires 4-6 links to editorial, educational, non-ad copy/non-commercial content. Publisher has the right to refuse content.

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Email Blasts, also known as eBlasts, are specialized emails focused on product information, video sharing, literature distribution, event announcements and more. We deploy your multi-sponsored or exclusive single-sponsored eBlasts to a targeted audience of relevant industry professionals.

Confectionery professionals will receive immediate access to your product information, video or literature. And since they know and trust the content of Candy Industry, your email to them will enjoy a higher open rate and thereby a greater number of leads!

*NEW* Company Content eBlast

Looking to speak directly to our audience with all of your own content and ads? We now offer Third-Party eBlasts that deploy your message straight to our qualified audience of environmental health and safety professionals AND provide post-deployment email stats. Company Content eBlasts require 30 days’ lead time.

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An Candy Industry webinar is your ideal platform to both educate and sell to a pre-qualified audience at the exact same time. Pair with a topic or trend expert to discuss common challenges while pitching your product or service solution. Or maybe the expert is you! Plan your webinar today and receive a turnkey marketing program collecting more than 682 average registrant leads.^*

 

Align your company and its offerings with relevant content while receiving the branding, visibility and LEAD generation through Candy Industry’s Editorial Webinar Sponsorships. We take care of everything — the recruitment of leading industry experts as speakers to marketing targeted at an audience of your potential customers. Our Editorial Webinars bring you high-quality educational content and are available in exclusive and multi-sponsored options.

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Account-Based Marketing (ABM) allows your company to target your prospects by company or organization with more-precise messaging. ABM allows our products to open doors and deepen engagement with employees of specific companies you are looking to reach. Companies using ABM generate 200% more revenue for their marketing efforts compared to those that don’t!¹

 

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Looking for leads who took a qualified action on your content? Use our cost per lead program to generate a set number of leads to help grow your customer base.

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Drip Marketing allows your marketing to be presented to the customer over a longer period of time to help your product or service stay top of mind! This constant flow of marketing sets your business up for more engagement opportunities and exposure.

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Leverage your content amongst your leads to continue to move them down the sales funnel and find out who the most sales-qualified leads are for your business.

 

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