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OUR BRAND
WHY Candy Industry?

Since 1944, Candy Industry has been covering the global confectionery industry, providing readers with in-depth news analysis and comprehensive profiles of top candy companies, while simultaneously detailing the latest developments in processing, research and development, category growth and new products.

EDITORIAL CALENDAR

 

Every month Candy Industry covers:
  • Featured Content
  • Ingredient Technologies
  • Industry Trends
  • Processing And Packaging
Total Reach
104,334

Total Reach**

Total Reach**
Total Reach graph.


Advertising Perceptions1
Advertising Perceptions
Purchase Involvement

 

BRAND AD SIZES
Examples of ad sizes.
Examples of ad sizes.
ADDITIONAL SPONSORSHIPS OR EXCLUSIVES
Global Top 100

January Sponsorship Opportunities:

Global Top 100:

  • Article
  • Eblast
  • eNewsletter coverage
Interpack

February Sponsorship Opportunities:

Interpack:

  • Article
  • Eblast
  • Video from the show
Cocoa Sustainability

March Sponsorship Opportunities:

Cocoa Sustainability:

  • Article
  • Eblast
  • Webinar
ECRM

April Sponsorship Opportunities:

ECRM Seasonal Show Coverage:

  • Article
  • Eblast
  • Ebook
  • Video
Sweets & Snacks

May Sponsorship Opportunities:

Candy Industry Sweet & Snacks Expo Sponsorship Package:

  • One (1) Exclusive Must Visit eBlast
  • Inclusion in Multi-Sponsor Sneak Peek Eblast
  • Topic Sponsorship for one month
  • One Month Text ad in the eNews
Kettle Awards

The Kettle Awards 75th Commemorative Program Sponsorships:

  • Contact us for full sponsorship options!
Sweet 60

June Sponsorship Opportunities:

North American Sweet 60 package:

  • Logo placement on Candyindustry.com
Global State of the Industry

July Sponsorship Opportunities:

Candy Industry Global State of the Industry Sponsorships:

  • Article
  • eBlast
  • webinar
ECRM

October Sponsorship Opportunities:

ECRM Everyday Show Coverage:

  • Article
  • eBlast
  • eBook
  • Video
Cannabis

November Sponsorship Opportunities:

Cannabis:

  • Article
  • eBlast
  • eBook
  • Webinar
Gold Book

December Sponsorship Opportunities:

Candy Industry Goldbook Sponsorship:

  • Get year-round exposure for your company online, in the Candy Industry GOLDBOOK. An exclusive buyers guide and reference tool for product and supplier information in the global confectionery manufacturing and retail industry.
  • List your company in our online directory for year-round exposure. Attract buyers with videos, spec sheets, product photos and more.
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WEBSITE ADVERTISING

Online Display Ads are an effective way to create clicks to your website. Candy Industry aligns its website with Internet Advertising Bureau’s (IAB) standards in static or animated ads that appear throughout the pages of Candy Industry’s websites. Our responsive design means editorial content and advertising is presented in a readable and engaging manner for viewers across all devices.

eMagazine Ad Sizes
Example of Ad Sizes. Example of Ad Sizes.
71,683*

Average Website Users

AD TYPE DESKTOP TABLET MOBILE
Super Leaderboard 970 x 90 728 x 90 320 x 50
Leaderboard 728 x 90 728 x 90 320 x 50
Pushdown 970 x 90
(expands to 970 x 415)		 728 x 90
(expands to 728 x 315)		 320 x 50
(expands to 320 x 415)
Billboard) 970 x 250) 728 x 90) 320 x 50)
Half Page 300 x 600 300 x 600 300 x 250
Wide Skyscraper 160 x 600 160 x 600 300 x 250
Medium Rectangle 300 x 250 300 x 250 300 x 250

HOME PAGE ONLY DESKTOP TABLET MOBILE
Rectangle Ad 180 x 150 180 x 150 180 x 150
Adhesion Banner 950 x 90
(expands to 950 x 460)		 728 x 90
(expands to 768 x 768)		 320 x 50
(expands to 320 x 480)

TOPIC SPONSORSHIPS

A topic sponsorship on Candyindustry.com allows you to target visitors engaged with content around a specific topic that relates to your company and product. This sponsorship includes 4 ads per page with a total of 5 different ad slots across the article and topic pages.

Top 7 Topics:

  1. Chocolate
  2. Candy and Snack Trends
  3. Chocolate Ingredients
  4. Chocolate New Products
  5. Gummies & Jellies
  6. Retailers
  7. Non-Chocolate New Products
  8. And many more...
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ONLINE RETARGETING

Enhance your online advertising program with ONLINE RETARGETING. Retargeting tracks industry professionals visiting Candyindustry.com and then displays your ads to these professionals again as they travel to other websites. As a result of this increased visibility, your brand will enjoy greater post-impression recall and convert Candy Industry’s browsing customers into visitors to your website!

Online retargeting chart.

Purchase online display ads on CandyIndustry.com with a minimum of 10,000 impressions. Contact your sales rep for position availability and CPM pricing. Purchase a minimum of 300,000 Retargeting Impressions for 30 days.

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eNEWSLETTERS

Our eNewsletters deliver useful and timely industry news and information to our digital subscribers who request them. As a trusted resource for professionals, our eNewsletters are a great place to promote your company and its offerings, drive traffic to your site, and build awareness for your brand.

Attention-grabbing ads and exclusive sponsorships are available.

Sweet n Healthy eNewsletter. Candy Industry Sweet & Healthy

Weekly eNewsletter that delivers new product information, trends, news and insider perspectives on the confectionery industry right to your inbox.

Average eNews Delivered: 7,000+*

Sweet n Healthy Breaking News Candy Industry Sweet & Healthy Breaking eNews

Special "Breaking News" editions that will provide you news that matters most to your business.

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SOCIAL MEDIA

Create a smart social media strategy that communicates with prospective and current customers. Candy Industry offers a number of opportunities for audience engagement through Facebook, LinkedIn, and Twitter. We have social media experts on staff ready to guide you through the process. They’ll work with your team to optimize your campaign and get you the best results. Post-campaign, we’ll give you the analytics and information you need to prove your ROI.

NEED A BOOST?

Many of our social media products can be boosted or promoted within their platforms. Upgrade your post and increase your visibility!

Twitter logo.
4,039
Twitter Followers**

Facebook logo.
2,977
Facebook Likes**

Linkedin logo.
2,586
Linkedin Followers***
Linkedin logo.
430
Linkedin Group Members**
Instagram
879
Instagram Followers***
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CLASSIFIEDS

Classified ads offer a simple way to promote your product and brand when you're on a budget. Classifieds can help with selling equipment, products, and services, announcing business opportunities, hiring expert employees and more.

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DRIVE

This program is an ideal solution for the businesses looking to increase web traffic and added exposure. Allow us to take the marketing wheel and drive your target audience to your website, microsite, or landing page. This program will run until your goal is reached, up to 90 days, with all marketing collateral included.

multi-channel marketing
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No attempt has been made to identify or eliminate duplication that may exist across media channels. DATA SOURCES REFERENCED BELOW

  • *Media Owner's Data (Q4 2020 Averages)
  • **Candy Industry September 2020 Media Statement
  • ***2020 Media Owners Data
  • 1. Candy Industry 2020 Reader Preference/Profile

 

 

INDUSTRY RELATED BRANDS FROM BNP MEDIA
Beverage Industry Cannabis Products Dairy Foods Food Engineering Food Master Food Safety Strategies Independent Processor Refrigerated & Frozen Foods Snack Food & Wholesale Bakery The National Provisioner

 

CONNECT WITH BNP MEDIA

2401 W. Big Beaver Rd., Suite 700
Troy, Michigan 48084
www.bnpmedia.com

ABOUT BNP MEDIA

BNP Media is North America's largets privately owned B2B media company providing superior content and events across a diverse group of industries. We're committed to connecting our customers to their customers through magazines, eNewsletters, websites, events, continuing education and market research.

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