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Brand Awareness

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OUR BRAND

WHY Candy Industry?

Since 1944, Candy Industry has been covering the global confectionery industry, providing readers with in-depth news analysis and comprehensive profiles of top candy companies, while simultaneously detailing the latest developments in processing, research and development, category growth and new products.

EDITORIAL CALENDAR

Every month Candy Industry covers:

Featured Content
Ingredient Technologies
Industry Trends
Processing And Packaging

Total Reach

102,298

Total Reach¹

Advertising Perceptions¹

BRAND AD SIZES

ADDITIONAL SPONSORSHIPS OR EXCLUSIVES

May Sponsorship Opportunities:

Candy Industry Sweet & Snacks Expo Sponsorship Package:

One (1) Exclusive Must Visit eBlast
Inclusion in Multi-Sponsor Sneak Peek Eblast
Topic Sponsorship for one month
One Month Text ad in the eNews

The Kettle Awards 75th Commemorative Program Sponsorships:

June Sponsorship Opportunities:

North American Sweet 60 package:

Logo placement on Candyindustry.com

July Sponsorship Opportunities:

Candy Industry Global State of the Industry Sponsorships:

"Sponsored By” with Sponsor 4/C logo for exclusive topic of choice
Multi Sponsor Sneak Peek for the State of the Industry. Each sponsor receives a logo
Exclusive Focus On eBlast – each sponsor receives an exclusive Focus On eBlast featuring the topic sponsorship for the State of the Industry
Topic Sponsorship or Article Sponsorship for one month on Candy Industry
One Month Text ad in the eNews
Candy Industry State of the Industry Multi Sponsor Editorial Webinar
All SOI Sponsors share leads from the 2020 webinar

December Sponsorship Opportunities:

Candy Industry Goldbook Sponsorship:

Get year-round exposure for your company online, in the Candy Industry GOLDBOOK. An exclusive buyers guide and reference tool for product and supplier information in the global confectionery manufacturing and retail industry.
List your company in our online directory for year-round exposure. Attract buyers with videos, spec sheets, product photos and more.

WEBSITE ADVERTISING

Online Display Ads are an effective way to create clicks to your website. Candy Industry aligns its website with Internet Advertising Bureau’s (IAB) standards in static or animated ads that appear throughout the pages of Candy Industry’s websites. Our responsive design means editorial content and advertising is presented in a readable and engaging manner for viewers across all devices.

Website Ad Sizes

59,552

Average Website Users¹

AD TYPE	DESKTOP	TABLET	MOBILE
Super Leaderboard	970 x 90	728 x 90	320 x 50
Leaderboard	728 x 90	728 x 90	320 x 50
Pushdown	970 x 90 (expands to 970 x 415)	728 x 90 (expands to 728 x 315)	320 x 50 (expands to 320 x 415)
Billboard)	970 x 250)	728 x 90)	320 x 50)
Half Page	300 x 600	300 x 600	300 x 250
Wide Skyscraper	160 x 600	160 x 600	300 x 250
Medium Rectangle	300 x 250	300 x 250	300 x 250

HOME PAGE ONLY	DESKTOP	TABLET	MOBILE
Rectangle Ad	180 x 150	180 x 150	180 x 150
Adhesion Banner	950 x 90 (expands to 950 x 460)	728 x 90 (expands to 768 x 768)	320 x 50 (expands to 320 x 480)

TOPIC SPONSORSHIPS

A topic sponsorship on Candyindustry.com allows you to target visitors engaged with content around a specific topic that relates to your company and product. This sponsorship includes 4 ads per page with a total of 5 different ad slots across the article and topic pages.

Top 7 Topics:

Chocolate
Candy and Snack Trends
Chocolate Ingredients
Chocolate New Products
Gummies & Jellies
Retailers
Non-Chocolate New Products
And many more...

ONLINE RETARGETING

Enhance your online advertising program with ONLINE RETARGETING. Retargeting tracks industry professionals visiting Candyindustry.com and then displays your ads to these professionals again as they travel to other websites. As a result of this increased visibility, your brand will enjoy greater post-impression recall and convert Candy Industry’s browsing customers into visitors to your website!

Purchase online display ads on CandyIndustry.com with a minimum of 10,000 impressions. Contact your sales rep for position availability and CPM pricing. Purchase a minimum of 300,000 Retargeting Impressions for 30 days.

eNEWSLETTERS

Our eNewsletters deliver useful and timely industry news and information to our digital subscribers who request them. As a trusted resource for professionals, our eNewsletters are a great place to promote your company and its offerings, drive traffic to your site, and build awareness for your brand.

Attention-grabbing ads and exclusive sponsorships are available.

Candy Industry Sweet & Healthy

Weekly eNewsletter that delivers new product information, trends, news and insider perspectives on the confectionery industry right to your inbox.

Average eNews Delivered: 8,375**

Candy Industry Sweet & Healthy Breaking eNews

Special "Breaking News" editions that will provide you news that matters most to your business.

Create a smart social media strategy that communicates with prospective and current customers. Candy Industry offers a number of opportunities for audience engagement through Facebook, LinkedIn, and Twitter. We have social media experts on staff ready to guide you through the process. They’ll work with your team to optimize your campaign and get you the best results. Post-campaign, we’ll give you the analytics and information you need to prove your ROI.

NEED A BOOST?

Many of our social media products can be boosted or promoted within their platforms. Upgrade your post and increase your visibility!

3,997

Twitter Followers^*

2,937

Facebook Likes^*

1,823

Linkedin Followers^*

1,823

Linkedin Group Members^*

712

Instagram Followers^*

CLASSIFIEDS

Classified ads offer a simple way to promote your product and brand when you're on a budget. Classifieds can help with selling equipment, products, and services, announcing business opportunities, hiring expert employees and more.