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WHY Candy Industry?
Since 1944, Candy Industry has been covering the global confectionery industry, providing readers with in-depth news analysis and comprehensive profiles of top candy companies, while simultaneously detailing the latest developments in processing, research and development, category growth and new products.
Every month Candy Industry covers:
- Featured Content
- Ingredient Technologies
- Industry Trends
- Processing And Packaging
Advertising Perceptions1
PUBLICATION AD SIZES
ADDITIONAL SPONSORSHIPS OR EXCLUSIVES
May Sponsorship Opportunities:
Candy Industry Sweet & Snacks Expo Sponsorship Package:
- One (1) Exclusive Must Visit eBlast
- Inclusion in Multi-Sponsor Sneak Peek Eblast
- Topic Sponsorship for one month
- One Month Text ad in the eNews
The Kettle Awards 75th Commemorative Program Sponsorships:
- Contact us for full sponsorship options!
June Sponsorship Opportunities:
North American Sweet 60 package:
- Logo placement on Candyindustry.com
July Sponsorship Opportunities:
Candy Industry Global State of the Industry Sponsorships:
- "Sponsored By” with Sponsor 4/C logo for exclusive topic of choice
- Multi Sponsor Sneak Peek for the State of the Industry. Each sponsor receives a logo
- Exclusive Focus On eBlast – each sponsor receives an exclusive Focus On eBlast featuring the topic sponsorship for the State of the Industry
- Topic Sponsorship or Article Sponsorship for one month on Candy Industry
- One Month Text ad in the eNews
- Candy Industry State of the Industry Multi Sponsor Editorial Webinar
- All SOI Sponsors share leads from the 2020 webinar
December Sponsorship Opportunities:
Candy Industry Goldbook Sponsorship:
- Get year-round exposure for your company online, in the Candy Industry GOLDBOOK. An exclusive buyers guide and reference tool for product and supplier information in the global confectionery manufacturing and retail industry.
- List your company in our online directory for year-round exposure. Attract buyers with videos, spec sheets, product photos and more.
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WEBSITE ADVERTISING
Online Display Ads are an effective way to create clicks to your website. Candy Industry aligns its website with Internet Advertising Bureau’s (IAB) standards in static or animated ads that appear throughout the pages of Candy Industry’s websites. Our responsive design means editorial content and advertising is presented in a readable and engaging manner for viewers across all devices.
Website Ad Sizes
59,552
Average Website Users1
| AD TYPE | DESKTOP | TABLET | MOBILE |
| Super Leaderboard | 970 x 90 | 728 x 90 | 320 x 50 |
| Leaderboard | 728 x 90 | 728 x 90 | 320 x 50 |
| Pushdown | 970 x 90 (expands to 970 x 415) |
728 x 90 (expands to 728 x 315) |
320 x 50 (expands to 320 x 415) |
| Billboard) | 970 x 250) | 728 x 90) | 320 x 50) |
| Half Page | 300 x 600 | 300 x 600 | 300 x 250 |
| Wide Skyscraper | 160 x 600 | 160 x 600 | 300 x 250 |
| Medium Rectangle | 300 x 250 | 300 x 250 | 300 x 250 |
| HOME PAGE ONLY | DESKTOP | TABLET | MOBILE |
| Rectangle Ad | 180 x 150 | 180 x 150 | 180 x 150 |
| Adhesion Banner | 950 x 90 (expands to 950 x 460) |
728 x 90 (expands to 768 x 768) |
320 x 50 (expands to 320 x 480) |
TOPIC SPONSORSHIPS
A topic sponsorship on Candyindustry.com allows you to target visitors engaged with content around a specific topic that relates to your company and product. This sponsorship includes a leaderboard, wide skyscraper, left-side skyscraper and middle medium rectangle ad. Two sponsors are available per topic.
Top 7 Topics:
- Chocolate
- Candy and Snack Trends
- Chocolate Ingredients
- Chocolate New Products
- Gummies & Jellies
- Retailers
- Non-Chocolate New Products
- And many more...
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ONLINE RETARGETING
Enhance your online advertising program with ONLINE RETARGETING. Retargeting tracks industry professionals visiting Candyindustry.com and then displays your ads to these professionals again as they travel to other websites. As a result of this increased visibility, your brand will enjoy greater post-impression recall and convert Candy Industry’s browsing customers into visitors to your website!
Purchase online display ads on CandyIndustry.com with a minimum of 10,000 impressions. Contact your sales rep for position availability and CPM pricing. Purchase a minimum of 300,000 Retargeting Impressions for 30 days.
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eNEWSLETTERS
Our eNewsletters deliver useful and timely industry news and information to our digital subscribers who request them. As a trusted resource for professionals, our eNewsletters are a great place to promote your company and its offerings, drive traffic to your site, and build awareness for your brand.
Attention-grabbing ads and exclusive sponsorships are available.
Candy Industry Sweet & Healthy
Weekly eNewsletter that delivers new product information, trends, news and insider perspectives on the confectionery industry right to your inbox.
Average eNews Delivered: 16,740*
Candy Industry Sweet & Healthy Breaking eNews
Special "Breaking News" editions that will provide you news that matters most to your business.
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SOCIAL MEDIA
Create a smart social media strategy that communicates with prospective and current customers. Candy Industry offers a number of opportunities for audience engagement through Facebook, LinkedIn, and Twitter. We have social media experts on staff ready to guide you through the process. They’ll work with your team to optimize your campaign and get you the best results. Post-campaign, we’ll give you the analytics and information you need to prove your ROI.
NEED A BOOST?
Many of our social media products can be boosted or promoted within their platforms. Upgrade your post and increase your visibility!
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CLASSIFIEDS
Classified ads offer a simple way to promote your product and brand when you're on a budget. Classifieds can help with selling equipment, products, and services, announcing business opportunities, hiring expert employees and more.
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- *2020 Media Owners Data
- Candy Industry June 2019 Media Statement
- Candy Industry 2020 Reader Preference/Profile
- ** Media Owner’s Data: July 1-August 15 2020 Averages)
MORE MARKETING SOLUTIONS
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