It’s safe to say that nobody wants to “suck” at what they do. Generally, having that verb assigned to your work or operation means change is in order. But Jolly Rancher, a Hershey brand that was experiencing a period of sales decline, decided to put the term — and both its meanings — to good use.
On what may eventually come to be known as “Ruby Tuesday”— Sept. 5, 2017— industry giant Barry Callebaut introduced what they claim is a fourth type of chocolate, joining dark, milk, and white ... Ruby chocolate.
While looking at the calendar this morning, I got quite the shock. How is it already Aug. 30? This summer flew by. It seems like May’s Sweets & Snacks Expo and June’s National Candy Month were only yesterday.
Weather men cried, our president snuck a peak without wearing glasses, and millions celebrated in a solar kumbaya fashion with festivals and traffic nightmares. And there were some who thought about simply cowering underneath their desks until order was restored.
As I sipped my coffee this morning, taking in the “fire and fury “ headline from the Chicago Tribune, I happened to notice a teaser headline in the Food & Dining section of the paper. “This is how much candy you can get for $5.”
Appearances matter. As clichė as it is, that idea came to mind when I learned two U.S. District Court judges had last week denied motions by Just Born, Inc. and Ferrara Candy Co. to dismiss separate theater-box slack-fill lawsuits brought against the candy companies this year.
As I’ve come to realize over the years, my crystal-balling powers haven’t earned me any plaudits. Hence, it’s one of the reasons I stay away from speculation regarding who’s going to buy whom. But there are always exceptions to the rule.
When you mess with the proverbial bull, you’re going to get the proverbial horns. And that’s exactly what a suburban Chicago company got when Wm. Wrigley Jr. Co. slapped it with a federal trademark infringement lawsuit last week.