In the fifth edition of “Food Gifting in the U.S.,” Packaged Facts, a division of MarketResearch.com, reports that 28 percent of consumers gave boxed chocolates and candies to someone else in the last 12 months.
Asian snacks and candies aren’t easy to find in the United States. Outside of Chinatown or Asian supermarkets like H Mart, they’re a rare commodity.
Considering they’re foreign imports, it’s not too surprising that they’re hard to find. But next to the popularity of European confections, you have to wonder why Asian candies have yet to become mainstream.
Increasingly, consumers are looking for more nutritious indulgences. They want the proverbial "better for you" treats that still taste good, says Packaged Facts' new report, "Sweet Baked Goods: U.S. Market Trends."