As the distinction between snacks and confections continues to soften, manufacturers are leveraging this classic combination to create new products and experiences that appeal to consumers in different ways.
Though smaller brands have more difﬁ culty winning shelf space and consumer purchases than well-established,multinational brands, they often have more ﬂexibility and can adapt quicker to trends and consumer needs.
At this month’s State-of-the-Industry Conference organized by the National Confectioners Association, several speakers reinforced the health and wellness trend as it applies to confections and snacks. At an early morning supplier member meeting featuring executives from Mondelez International, it became clear that this multinational’s focus rests on “well-being snacks.”
The novelty candy category has that name for a reason. Manufacturers must keep tabs on what's new -- from flavor and ingredient trends to technology, and in many cases, the hottest movies and shows to come down the pike.
Among the winners were 11 American craft chocolate makers and 18 confectioners, who received their awards before a crowd of about 900 people assembled in the Herbst Theater, a historic landmark that hosted the signing of the United Nations charter in 1945.