It’s safe to say that nobody wants to “suck” at what they do. Generally, having that verb assigned to your work or operation means change is in order. But Jolly Rancher, a Hershey brand that was experiencing a period of sales decline, decided to put the term — and both its meanings — to good use.
Weather men cried, our president snuck a peak without wearing glasses, and millions celebrated in a solar kumbaya fashion with festivals and traffic nightmares. And there were some who thought about simply cowering underneath their desks until order was restored.
Katjes International GmbH, the international subsidiary of Katjes Group, has acquired Cloetta Italia for $53 million, pushing the German gummy manufacturer to No. 2 in the Italian confectionery market.
Allied Market Research’s recently released global sugar confectionery market report projects sugar confectionery sales will reach $55.594 billion by 2022. The study foresees an estimated CAGR of 3.2 percent between 2016 and 2022. It’s no surprise then that key industry players are leaving no stone unturned in tapping the immense potential of the market.