Morse, a Michigan native, will be featured in the 2017 Wild & Wacky Edition of Ripley’s Believe it or Not, which is designed for children ages 8 to 12. The special edition will be distributed to more than one million schools, libraries and families in North America, Australia and parts of Europe.
And as more and more major companies are pledging to stop using artificial colors in their products, the message is clear: The push for a cleaner label extends to the ingredients used to create the visual aesthetics of the products as well.
“We get the sense that social and cultural factors are main drivers behind this [all-natural colors] movement, rather than science, since in reality artificial colors undergo more thorough scrutiny, testing, and certification than their natural counterparts,” says Jerry Owens, marketing director, S&S Flavors.
M&M’sand Smarties would be virtually unrecognizable without it, and sans this one tiny aspect of candy, you wouldn’t be able to tell what flavor gummy bear or jelly bean you just popped into your mouth.