When Musharaf Syed decided to create a supplements business with Aisha Yang in 2009, their business plan didn't call for a manufacturing facility. As so often happens in entrepreneurial endeavors, fate intervenes.
Morse, a Michigan native, will be featured in the 2017 Wild & Wacky Edition of Ripley’s Believe it or Not, which is designed for children ages 8 to 12. The special edition will be distributed to more than one million schools, libraries and families in North America, Australia and parts of Europe.
And as more and more major companies are pledging to stop using artificial colors in their products, the message is clear: The push for a cleaner label extends to the ingredients used to create the visual aesthetics of the products as well.
“We get the sense that social and cultural factors are main drivers behind this [all-natural colors] movement, rather than science, since in reality artificial colors undergo more thorough scrutiny, testing, and certification than their natural counterparts,” says Jerry Owens, marketing director, S&S Flavors.