Currency devaluations complicate sales projections and year-to-year comparisons while regional conflicts continue to wreak havoc on confectionery consumption. Nonetheless, wherever there’s peace and stability, consumers want a bit of the “sweet life.”
Global confectionery sales to be precise. A casual comparison between last year’s global confectionery sales estimates ($198.4 billion) and this year’s ($183.5 billion) suggests a dramatic 7.5 percent decline.
Were it not for some quick hands, one of Cédric Barberet’s claims to fame would have come crashing down, leaving a mess of fondant, icing and Grand Marnier-laced chiffon cake on the Mar-A-Lago Club’s tile floor in Palm Beach, Fla.
“After more than a decade of contemplating a name change, PMCA’s board of directors decided to take a page from the Nike playbook and said, “Let’s stop talking about it – let’s just do it!” says Yvette Thomas, the organization’s administrative director.