"It was clear that Thompson Chocolate’s core go-to-market principal was the delivery of a quality product that was made with all-natural chocolate," Dunkin says. "Our niche was in the more premium segment. We were not the low-cost producer in the chocolate novelty segment. We weren’t going to compete on price like compound chocolate products."
As a chef and head chocolate-maker at HEXX, Matthew Silverman is working with Executive Chef Matthew Piekarski to craft an American-style menu of contemporary and classic dishes from various regions around the country.
Although not quite as popular as chocolate, chewy candy still commanded close to $3.3 billion in dollar sales in the 52 weeks ending March 20, 2016, according to IRI, a Chicago-based market research firm.
Trade secret violations are becoming increasingly common, and as more and more of the candy manufacturing is outsourced to third parties, it’s important that small businesses know how to protect themselves to prevent a trade secret misappropriation in the first place, and know how to fight back when a violation occurs.