Candy Industry Magazine recently coordinated a trip to the province with help from Virgilio Rubini, president of ChocoStyle Int’l. While there we also got the chance to visit Laura Secord, Candara, and Morris National’s gift basket business.
“ChocoStyle itself comes from the idea of focusing on what people love best. So we asked ourselves, ‘Who likes chocolate? Men or Women? Mostly women.’ Then, ‘What else do women like?’ And we said, ‘Fashion. And what in fashion? Fashion is too vague. So shoes.’ It was just something that emotionally connects," says Virgilio Rubini, president of ChocoStyle Int’l.
Ken Gronbach’s presentation at the NCA's State of the Industry analyzes Millennials's love of technology and being social.
April 21, 2016
According to the Pew Research Center, “The Millennial generation is forging a distinctive path into adulthood. Now ranging in age from 18 to 33, they are relatively unattached to organized politics and religion, linked by social media, burdened by debt, distrustful of people, in no rush to marry— and optimistic about the future.
Consumers are growing more and more aware of what they’re putting in their bodies. There’s a push for cleaner food and fewer artificial ingredients, but there’s also been a push to lessen the amount of sugar the average consumer takes in.
Today, Ethereal Confections offers such bean-to-bar offerings as Sweet Basil and Cherry Blossom, Black Cherry Lemonade and Blood Orange and Vanilla Bean in addition to 30 truffle varieties and a half-dozen desserts, all made on the premises.