With all the recent gyrations going on in the confectionery industry, I thought it might be wise to get some outside perspective. Periodically I get a publication called U.S. Talking Points from Rabobank, written by senior analyst Nick Fereday. It’s essentially a brief on recent events affecting the food and beverage industries, peppered with Fereday’s observations.
When Musharaf Syed decided to create a supplements business with Aisha Yang in 2009, their business plan didn't call for a manufacturing facility. As so often happens in entrepreneurial endeavors, fate intervenes.
A surf board still hangs in the executive offices of Santa Cruz Nutritionals (SCN). It's a testament to the company’s namesake city, and a reminder of the days when the company's founders actually surfed.