Last Wednesday I was to head to Chicago’s River North neighborhood, check out Sugar Factory’s new brasserie and store, and make eye contact with Backstreet Boy Nick Carter long enough for him to fall in love with me and propose on the spot. Sounds easy, right? Well, two-thirds of it was.
Las Vegas-based Sugar Factory American Brasserie, a restaurant and retail confectionery operation, has opened a new store in Chicago’s River North neighborhood, which is just off Michigan Ave., a stretch commonly referred to as the Magnificent Mile.
The 2,400-sq.-ft. store, located at Michigan Avenue and Wacker Drive, now features an open floor plan and simple, elegant décor meant to draw new and repeat customers to the iconic Chicago brand, owned by 1-800-Flowers.
Pop music dances around the room as Katy Perry, Rihanna, Gerald Butler and other pop culture icons with lollipops in hand smile coyly down at everyone who steps into Sugar Factory’s new location in Rosemont, Ill.