Michael G. Rosenberg, president and ceo of The Promotion In Motion Cos. and this year’s recipient of the Kettle Award, not only gets close and personal with readers, he also provides them with an aerial view of where the company is headed.
“We learned a lesson,” Rosenberg says. “We were a bit too conservative, too hesitant to expand manufacturing and packaging capacity. So we made it our mandate last year to find a way to do it. And now, we’re back to our normal growth rates.”
Growth has slowed in many regions and several sectors, particularly those buffeted by wars and economic slowdowns. Still, all signs suggest it’s just a matter of taking a deep breath before innovative new products spur a resurgence.
“We wanted to analyze who we are, our history, where we belong in the category,” says Doug Simons. “We have a great history, a great product, a great following. We needed to focus on our premium quality.”
A surf board still hangs in the executive offices of Santa Cruz Nutritionals (SCN). It's a testament to the company’s namesake city, and a reminder of the days when the company's founders actually surfed.