Michele Buck, the company’s executive v.p. and coo, will become the confectionery giant’s new president and ceo, effective March 1. She succeeds John P. Bilbrey, who announced his intention to retire in October.
As transparency becomes an increasingly important staple of the food industry, companies like The Hershey Co. are turning to digital platforms to spread information. To that end, Hershey has been heavily involved in the development of the newly-launched SmartLabel platform.