"What surprised me when I came in was that we needed to be even more customer focused. We have always been very brand and consumer focused and the biggest change we are making is further driving customer centricity throughout our business," Tracey Massey says.
When Amanda Henke was pregnant, she was craving caramels like crazy and wanted to make them at home using natural ingredients. After many attempts to make caramels in her own kitchen, she was introduced to Annie B’s.
Michael G. Rosenberg, president and ceo of The Promotion In Motion Cos. and this year’s recipient of the Kettle Award, not only gets close and personal with readers, he also provides them with an aerial view of where the company is headed.
“We learned a lesson,” Rosenberg says. “We were a bit too conservative, too hesitant to expand manufacturing and packaging capacity. So we made it our mandate last year to find a way to do it. And now, we’re back to our normal growth rates.”
Growth has slowed in many regions and several sectors, particularly those buffeted by wars and economic slowdowns. Still, all signs suggest it’s just a matter of taking a deep breath before innovative new products spur a resurgence.
“We wanted to analyze who we are, our history, where we belong in the category,” says Doug Simons. “We have a great history, a great product, a great following. We needed to focus on our premium quality.”