"It was clear that Thompson Chocolate’s core go-to-market principal was the delivery of a quality product that was made with all-natural chocolate," Dunkin says. "Our niche was in the more premium segment. We were not the low-cost producer in the chocolate novelty segment. We weren’t going to compete on price like compound chocolate products."
“ChocoStyle itself comes from the idea of focusing on what people love best. So we asked ourselves, ‘Who likes chocolate? Men or Women? Mostly women.’ Then, ‘What else do women like?’ And we said, ‘Fashion. And what in fashion? Fashion is too vague. So shoes.’ It was just something that emotionally connects," says Virgilio Rubini, president of ChocoStyle Int’l.
Fourth-generation family member Julia Birnn Fields and her husband Mel take over from famed confectioners Jeff and Bill Birnn, anxious to usher in the famed Vermont-based chocolatier into the next centennial.
From Goo Buttons to premiums, Goo Goo Cluster has created an array of delicious new treats!
February 15, 2016
Check out the most delicious new candy products Candy Industry's Managing Editor Crystal Lindell brought back from her trip to visit the Goo Goo Cluster store in Nashville, Tenn., as she shares what she loved with Contributor Abigail Watt.
The 2015 European Candy Kettle Club Award recipient, Jean-Luc Grisot of Valrhona, believes that intense and personal involvement on all fronts — be it in the fields, in the lab, in the plant or with the customer — results in better chocolate and a better company.