Although Valentine’s Day spending is expected to level off after a decade-long rise, American consumers are projected to spend the same amount on candy, according to a new survey by the National Retail Federation and Prosper Insights & Analytics.
“To help consumers decide what to give their Valentines, we’ve created a list of seven personality traits that align with different types of chocolate,” explains Jessica Ruttman, marketing manager at Ethel M Chocolates.
“The husband and wives are going to do a $40 box of chocolates and flowers,” explains Rob Auerbach . “We’re going more for the impulse purchase. The ‘I’m going to get my professor in college this, or my neighbor or my friend that. It’s not the heavy-duty romantic.”