Items Tagged with 'seasonal candy'



Brands try to capitalize on Easter holiday

Branding expert recommends that companies hop out of their comfort zone this Easter season.
April 2, 2014
“From a branding perspective, Easter is fast becoming a secular occasion," says Mary Zalla, global president of consumer brands at Landor Associates.
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Santa gets a taste of Easter Bunny’s job in new PEEPS TV ad

Just Born debuts first-ever holiday TV ad for PEEPS.
December 4, 2013
The ad features a traditional night-before-Christmas scene, but with a quirky twist.
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Moonstruck 2013 Holiday Collection

Moonstruck, Portland, Ore.
September 17, 2013
With a festive assortment of gingerbread snowmen, Mr. and Mrs. Claus and delightful penguin truffles, Moonstruck captures the holiday spirit in sweet chocolate form.
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NCA Survey: 69 percent of Americans want chocolate for Valentine’s Day

Results highlight trends for the day of love.
August 28, 2013
When it comes to Valentine’s Day, a majority of Americans want chocolate.
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Candyrific President talks Valentine's Day and Easter candy strategies

Rob Auerbach explains why it’s so hard to sell novelty candy on the day of love.
July 10, 2013
“The husband and wives are going to do a $40 box of chocolates and flowers,” explains Rob Auerbach . “We’re going more for the impulse purchase. The ‘I’m going to get my professor in college this, or my neighbor or my friend that. It’s not the heavy-duty romantic.”
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Short Easter season doesn’t deter shoppers

NCA reports candy sales were still up in 2013
July 2, 2013
Despite a very short Easter season in 2013, with just 44 days between Valentine's Day and Easter, overall candy sales were up for the season.
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Valentine’s Day trends: Love those last-minute shoppers

Most Valentine’s Day purchases occur the week of the holiday.
July 2, 2013
Apparently, most advertisers promote their Valentine’s Day items the week of the big day.
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The greatest mom dilemma

Gifting my favorite lady poses challenges, even for a candy editor.
May 8, 2013
Mom's been especially amazing this past year, as I’ve endured some health issues over the last few months. Always willing to make the two-hour drive to see me on a moment’s notice, no questions asked. When she arrives, my mom even claims she actually enjoys doing my laundry, washing my dishes, and vacuuming.
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Candyrific president talks seasonal strategies

Opportunities beckon for retailers willing to take a chance on new shopping seasons, innovative items.
April 4, 2013
The back-to-school shopping season doesn't exactly bring to mind visions of sugar plums and chocolate.
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A March Easter is like a slap in the face to seasonal sales

Early Easter leads to seasonal candy lull
April 3, 2013
It was just too cold in most of the country for anyone to realize they needed to hop over to the store and buy some Peeps.
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Image Galleries

A Venetian Carnival, a Jelly Belly sculpture and gourmet chocolates! Oh my!

Candy Industry takes you into the French Pastry’s School For the Love of Chocolate event in Chicago, held Feb. 25.

Candy Industry Magazine

July 2014 Cover

July 2014

July's issue features an in-depth look at the Brazilian confectionery industry, a review of Interpack, and some more highlights from the Sweets & Snacks Expo.
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Confectionary Sales

Are you noticing an increase in confectionery sales that would led you to believe the economy is finally coming back?
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Candy Industry Store

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Natural Food Flavors and Colorants

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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Candy Industry's Kettle Awards

Kettle Awards

Since 1946, Candy Industry magazine has recognized leaders in the U.S. confectionery industry with the highest recognition possible, the Kettle Award. The distinguished recipients have captured this most coveted award by not only excelling within their companies, but by contributing to the greater good of the industry. It’s virtually a who’s who of past and present professionals who have left their mark as confectioners and business mavens. Learn more about the voting process as well as the annual Kettle Awards Ceremony by visiting our Kettle Awards Website

Clear Seas Research

Clear SeasWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


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