Ken Gronbach’s presentation at the NCA's State of the Industry analyzes Millennials's love of technology and being social.
April 21, 2016
According to the Pew Research Center, “The Millennial generation is forging a distinctive path into adulthood. Now ranging in age from 18 to 33, they are relatively unattached to organized politics and religion, linked by social media, burdened by debt, distrustful of people, in no rush to marry— and optimistic about the future.
The 2016 class is made up of a mix of young professionals, including one of the confectionery industry's youngest CEOs, people who have watched their family businesses grow within the industry, and a young confectionery broker.
The U.S. confectionery market is expected to see about $6 billion in increased sales in the next five years, and premium products are driving the growth. But the industry is growing faster globally than it is domestically and commodity costs are impacting costs from the farm to the finished product.