At this month’s State-of-the-Industry Conference organized by the National Confectioners Association, several speakers reinforced the health and wellness trend as it applies to confections and snacks. At an early morning supplier member meeting featuring executives from Mondelez International, it became clear that this multinational’s focus rests on “well-being snacks.”
But this rant about stress in America actually brings up a perfect opportunity for the happiest profession in the world — candy making. Today, more than ever, we need to take time out and, yeah, indulge ourselves to maintain our sanity.
Clean eating trends are the talk of the food world as an increasing number of health-conscious consumers seek foods that are labelled organic and “preservative-free.” This increased focus and adoption of nutritious eating habits and healthier lifestyles has enhanced awareness about the benefits of consuming organic food.