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The National Advertising Division (NAD) has recommended that the Hershey Co. change the advertising for its Brookside Chocolate-Covered Candies because as it stands right now, the ads are misleading.
CocoaLink, a program sponsored by Hershey, registered 45,000 Ghanaian cocoa farmers in 1,800 communities, who used 1.2 million free text messages to modernize practices and increased their yields by 45.6% in three years.
“Given our faster-than-expected progress, we are pushing ourselves even harder and will set new environmental goals in our next CSR report using our 2013 numbers as our baseline,” adds O’Day.
"With the new Lancaster brand available nationwide, consumers can savor a rich and buttery caramel in a soft crème that is rooted in our deep history of creating delicious and delightful candy experiences," says Steven Schiller, senior v.p. of sweets and refreshment at Hershey.