At this month’s State-of-the-Industry Conference organized by the National Confectioners Association, several speakers reinforced the health and wellness trend as it applies to confections and snacks. At an early morning supplier member meeting featuring executives from Mondelez International, it became clear that this multinational’s focus rests on “well-being snacks.”
Currency devaluations complicate sales projections and year-to-year comparisons while regional conflicts continue to wreak havoc on confectionery consumption. Nonetheless, wherever there’s peace and stability, consumers want a bit of the “sweet life.”
Global confectionery sales to be precise. A casual comparison between last year’s global confectionery sales estimates ($198.4 billion) and this year’s ($183.5 billion) suggests a dramatic 7.5 percent decline.
Growth has slowed in many regions and several sectors, particularly those buffeted by wars and economic slowdowns. Still, all signs suggest it’s just a matter of taking a deep breath before innovative new products spur a resurgence.