It’s safe to say that nobody wants to “suck” at what they do. Generally, having that verb assigned to your work or operation means change is in order. But Jolly Rancher, a Hershey brand that was experiencing a period of sales decline, decided to put the term — and both its meanings — to good use.
While looking at the calendar this morning, I got quite the shock. How is it already Aug. 30? This summer flew by. It seems like May’s Sweets & Snacks Expo and June’s National Candy Month were only yesterday.
Appearances matter. As clichė as it is, that idea came to mind when I learned two U.S. District Court judges had last week denied motions by Just Born, Inc. and Ferrara Candy Co. to dismiss separate theater-box slack-fill lawsuits brought against the candy companies this year.
Last fall, Mars Chocolate North America launched the 3 Musketeers “#ThrowShine” campaign, designed to give young people a chance to spread positivity and good will. That’s opposed to “throwing shade,” a slang phrase for publicly criticizing someone on the Internet or otherwise.
It’s been 10 months since I joined Candy Industry, but it wasn’t until a week ago that I had a chance to partake in an event hosted by the Retail Confectioners International (RCI). I didn’t realize it, but I was in for a treat.
June is also National Candy Month. While it’s a great excuse to savor some of our favorite treats, it also offers an opportunity to reflect on some of the positive trends and developments in our industry.
With all the recent gyrations going on in the confectionery industry, I thought it might be wise to get some outside perspective. Periodically I get a publication called U.S. Talking Points from Rabobank, written by senior analyst Nick Fereday. It’s essentially a brief on recent events affecting the food and beverage industries, peppered with Fereday’s observations.