Although grabbing a pack of Snicker’s Bites as I made my way up to the cashier at the checkout lane was a non-event for me, it was a scientific research project for Mars akin to space shuttle management.
A new report from Juniper Research has found mobile coupon’s global redemption rate will average more than 8% by 2016 - an eightfold increase over the best paper coupon campaigns. Associate Editor Crystal Lindell looks at what this could mean for candy companies.
Alas, the Republican presidential primaries have finally brought us some candy-related news. But, when 18-year-old Chloe Thomas asked presidential hopeful Mitt Romney about Pop Rocks, it wasn't just the topic that was off base, but the entire request.
Finally, the stars are starting to align for all the students out there wishing they could just pop a piece of watermelon gum during history class. Glee Gum pointed me to new research from the National Center for Biotechnology Information, that shows chewing gum five minutes before cognitive tests improved performance.
I don’t think I could call myself a journalist if I missed the Thanksgiving news peg. Oh, you know, the time of year when each of us is required to make a list of all the things we should be thankful for. But, looking back on the year, it wasn’t hard to find a cornucopia of anti-praises.
If there were any confectionery companies out there having doubts about marketing to youth, there’s now 211 billion reasons to do so. New research from the 2012 Harris Poll YouthPulse (SM) study estimates that American youth (those 8 to 24 years old) will have $211 billion dollars to spend in 2012. And yes, that’s billion - with a B.
If you sell candy and you’re not on Facebook yet, then I have really bad for news for you - the world has passed you by while you did not pass Go and did not collect $200. But don’t take my 20-something word for it, just look at the data.