Candy Industry Blog

Commentary
Editors Bernie Pacyniak and Crystal Lindell share their insights on the latest industry news, product trends and marketing plans.

Finding the sweet spot at the register

Self-checkout poses challenges for impulse candy buys
By Crystal Lindell
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Although grabbing a pack of Snicker’s Bites as I made my way up to the cashier at the checkout lane was a non-event for me, it was a scientific research project for Mars akin to space shuttle management.
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You must be 21 or older to enter this candy store

By Crystal Lindell
One Comment
More and more research suggests obesity is a legitimate addiction. Does that mean candy should be taxed and controlled?
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Clipping coupons? There will be apps for that.

By Crystal Lindell
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A new report from Juniper Research has found mobile coupon’s global redemption rate will average more than 8% by 2016 - an eightfold increase over the best paper coupon campaigns. Associate Editor Crystal Lindell looks at what this could mean for candy companies.


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Embrace candy's pleasure, ignore the guilt

By Crystal Lindell
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New Year’s resolution season may seem like the time to give up candy, but it should be just the opposite.


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Pop Rock the Vote

By Crystal Lindell
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Alas, the Republican presidential primaries have finally brought us some candy-related news. But, when 18-year-old Chloe Thomas asked presidential hopeful Mitt Romney about Pop Rocks, it wasn't just the topic that was off base, but the entire request.


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Blowing bubbles for success

By Crystal Lindell
One Comment
Finally, the stars are starting to align for all the students out there wishing they could just pop a piece of watermelon gum during history class. Glee Gum pointed me to new research from the National Center for Biotechnology Information, that shows chewing gum five minutes before cognitive tests improved performance.
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Lots to be anti-grateful for this Thanksgiving

By Crystal Lindell
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I don’t think I could call myself a journalist if I missed the Thanksgiving news peg. Oh, you know, the time of year when each of us is required to make a list of all the things we should be thankful for. But, looking back on the year, it wasn’t hard to find a cornucopia of anti-praises.
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The $211B advertising problem

By Crystal Lindell
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If there were any confectionery companies out there having doubts about marketing to youth, there’s now 211 billion reasons to do so. New research from the 2012 Harris Poll YouthPulse (SM) study estimates that American youth (those 8 to 24 years old) will have $211 billion dollars to spend in 2012. And yes, that’s billion - with a B.
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Getting customers to 'like' you

By Crystal Lindell
One Comment
If you sell candy and you’re not on Facebook yet, then I have really bad for news for you - the world has passed you by while you did not pass Go and did not collect $200. But don’t take my 20-something word for it, just look at the data.
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ECRM in the Sunshine State

By Crystal Lindell
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I just returned from the ECRM Candy Annual Planning EPPS event, held Sept. 18-21 at the Orlando World Center Marriott Resort in Orlando, Fla.
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A Venetian Carnival, a Jelly Belly sculpture and gourmet chocolates! Oh my!

Candy Industry takes you into the French Pastry’s School For the Love of Chocolate event in Chicago, held Feb. 25.

Candy Industry Magazine

September 2014

September 2014

The September issue features some new chocolate and wine pairings, a preview of ECRM show, and more!
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Confectionary Sales

Are you noticing an increase in confectionery sales that would led you to believe the economy is finally coming back?
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Natural Food Flavors and Colorants

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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Candy Industry's Kettle Awards

Kettle Awards

Since 1946, Candy Industry magazine has recognized leaders in the U.S. confectionery industry with the highest recognition possible, the Kettle Award. The distinguished recipients have captured this most coveted award by not only excelling within their companies, but by contributing to the greater good of the industry. It’s virtually a who’s who of past and present professionals who have left their mark as confectioners and business mavens. Learn more about the voting process as well as the annual Kettle Awards Ceremony by visiting our Kettle Awards Website

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