Amidst Russian meddling in the presidential elections, North Korea’s saber-rattling, the horror in Syria and attempts to replace Obamacare, there’s another crisis President Trump will soon face: the annual White House Easter Egg Roll.
What I find most interesting about these latest deals, however, is that this marks the first time that these two companies will be producing confections on U.S. soil, particularly since both of these involve giants who have production facilities scattered throughout the world.
At this month’s State-of-the-Industry Conference organized by the National Confectioners Association, several speakers reinforced the health and wellness trend as it applies to confections and snacks. At an early morning supplier member meeting featuring executives from Mondelez International, it became clear that this multinational’s focus rests on “well-being snacks.”
Nonetheless, Today's Jeff Rosen ―who leads us to believe he’s quite a candy lover ―goes on a movie house shopping spree in the segment, purchasing Nestlé and Just Born products. He then returns to the studio and carefully stands up the boxes, cutting open a flap in each one to show the amount of white space there is before one sees actual candy.
If you missed the column, which appeared in Sweet & Healthy Issue 1, it dealt with a mother’s proposal to create candy- and tabloid-free checkout aisles for parents who are shopping with their children.
As Judy Putnam, Lansing State Journal columnist put it, “If you have a kid, you know the moment.” Putnam was referring to the checkout drama that occurs when children tug at their parents’ sleeves and ask for candy, which is conveniently placed at eye level.
I do see two issues looming ahead, however, and those are sugar taxes and legalized marijuana, both of which have major implications for the confectionery industry. But let’s focus on something all confectioners should do well to monitor: sugar taxes.
It’s been a long journey to and from Cote d’Ivoire, known to some as the Ivory Coast. Having just completed the final leg of a four-day Barry Callebaut press tour featuring 10 journalists, I wanted to share my experiences and thoughts on an incredible journey.
I also believe, given the majority rule in the Congress and Senate by Republicans, that there’s an opportunity for the confectionery industry here, regardless of your political affiliation. If there’s ever a time to revamp our nation’s sugar policy, it’s now.
Those of us who are in the confectionery business may feel a bit uneasy digesting child obesity figures, perhaps even feeling a little guilty. But let’s get one thing clear, eating candy in moderation doesn’t make you obese, particularly children.