As I sipped my coffee this morning, taking in the “fire and fury “ headline from the Chicago Tribune, I happened to notice a teaser headline in the Food & Dining section of the paper. “This is how much candy you can get for $5.”
Appearances matter. As clichė as it is, that idea came to mind when I learned two U.S. District Court judges had last week denied motions by Just Born, Inc. and Ferrara Candy Co. to dismiss separate theater-box slack-fill lawsuits brought against the candy companies this year.
As I’ve come to realize over the years, my crystal-balling powers haven’t earned me any plaudits. Hence, it’s one of the reasons I stay away from speculation regarding who’s going to buy whom. But there are always exceptions to the rule.
When you mess with the proverbial bull, you’re going to get the proverbial horns. And that’s exactly what a suburban Chicago company got when Wm. Wrigley Jr. Co. slapped it with a federal trademark infringement lawsuit last week.