In the past, manufacturers would choose either one of the products and make a line filled with only hard candies, or only lollipops. While it was, and still is, a successful plan, candy companies are seeing a third option: launching both a hard candy and a lollipop.
With summer only a few months away, nostalgic foods and drinks immediately come to mind. Refreshing cola cools you down, tangy lemonade calms the mind after a long day and watermelon with a punch of sweetness energizes you throughout the long afternoons.
For 60 years, Peeps have been an iconic Easter confection, showing up in the baskets and plastic eggs of children everywhere. However, Just Born, the brand’s owner, wants to remind consumers that Peeps can be eaten and used all year long.