Wana Brands has been an innovator in the cannabis infused-products industry in Colorado since 2010. As one of the state’s original infused products manufacturers, the Boulder, Colo.-based company has developed a broad range of artisan, made-from-scratch edibles, concentrates and medicinal products, including the state’s most popular sour gummies.
At this month’s State-of-the-Industry Conference organized by the National Confectioners Association, several speakers reinforced the health and wellness trend as it applies to confections and snacks. At an early morning supplier member meeting featuring executives from Mondelez International, it became clear that this multinational’s focus rests on “well-being snacks.”
Nonetheless, Today's Jeff Rosen ―who leads us to believe he’s quite a candy lover ―goes on a movie house shopping spree in the segment, purchasing Nestlé and Just Born products. He then returns to the studio and carefully stands up the boxes, cutting open a flap in each one to show the amount of white space there is before one sees actual candy.