“When my husband, Frank, began a new job traveling to trade shows, he needed a way to grab attention and help build client relationships,” explains Rowena. “I had the perfect solution—I made him delicious, homemade caramels to share at his events. It wasn’t long before Frank was being asked where they could buy the delicious caramels. I saw the opportunity and stared building my business.”
Currency devaluations complicate sales projections and year-to-year comparisons while regional conflicts continue to wreak havoc on confectionery consumption. Nonetheless, wherever there’s peace and stability, consumers want a bit of the “sweet life.”
Global confectionery sales to be precise. A casual comparison between last year’s global confectionery sales estimates ($198.4 billion) and this year’s ($183.5 billion) suggests a dramatic 7.5 percent decline.
Were it not for some quick hands, one of Cédric Barberet’s claims to fame would have come crashing down, leaving a mess of fondant, icing and Grand Marnier-laced chiffon cake on the Mar-A-Lago Club’s tile floor in Palm Beach, Fla.
A recent Label Insight study of more than 1,500 consumers discovered “that the vast majority of consumers value product transparency as well as consider a wide array of information about a particular product before making a purchase decision.”