With more than 30 years experience in B-to-B reporting, writing and editing — the bulk of which was dedicated to covering the bakery, confectionery and snack industries — Pacyniak has chronicled changes within the food industry since the early 1980s. A Boston University journalism degree graduate, he worked for a variety of publications before joining BNP Media in 1994 as editor of Snack Food & Wholesale Bakery magazine. In 2001, he took over as editor-in-chief of Candy Industry and relishes his role as the magazine’s “Candy Man.”
At this month’s State-of-the-Industry Conference organized by the National Confectioners Association, several speakers reinforced the health and wellness trend as it applies to confections and snacks. At an early morning supplier member meeting featuring executives from Mondelez International, it became clear that this multinational’s focus rests on “well-being snacks.”
Nonetheless, Today's Jeff Rosen ―who leads us to believe he’s quite a candy lover ―goes on a movie house shopping spree in the segment, purchasing Nestlé and Just Born products. He then returns to the studio and carefully stands up the boxes, cutting open a flap in each one to show the amount of white space there is before one sees actual candy.