Ken Gronbach’s presentation at the NCA's State of the Industry analyzes Millennials's love of technology and being social.
April 21, 2016
According to the Pew Research Center, “The Millennial generation is forging a distinctive path into adulthood. Now ranging in age from 18 to 33, they are relatively unattached to organized politics and religion, linked by social media, burdened by debt, distrustful of people, in no rush to marry— and optimistic about the future.
Many, many years ago, in a neighborhood now known as Bucktown in Chicago, there was this scrawny kid trolling the streets for pop bottles. You see, back then, retailers would give two cents for every bottle. Collect six bottles and you’ve got yourself 12 cents, a virtual fortune.