No Everyday & Summer Seasonal event would be complete without the Buyer’s Choice Awards, sponsored by Candy Industry Magazine and ECRM. Participating candy companies submitted new products for retail buyers to taste. The buyers also voted for their favorite in each of three categories: Chocolate, Non-Chocolate and Novelty.
Fortunately, the participating sellers, buyers and I won’t be the only people to benefit from the three-day ECRM show. At the end of the event, 300 boxes of unspoken-for candy were donated to Boo at the Zoo, an annual fundraiser hosted by the Children’s Hospital of New Orleans and the nearby Audubon Zoo.
“Our fans were the inspiration for the new Everyday line,” says Marjolaine de Claviére, v.p. of marketing at Russell Stover. “They’ve been telling us that they want to enjoy our chocolates year-round."