"What surprised me when I came in was that we needed to be even more customer focused. We have always been very brand and consumer focused and the biggest change we are making is further driving customer centricity throughout our business," Tracey Massey says.
Michael G. Rosenberg, president and ceo of The Promotion In Motion Cos. and this year’s recipient of the Kettle Award, not only gets close and personal with readers, he also provides them with an aerial view of where the company is headed.
“We learned a lesson,” Rosenberg says. “We were a bit too conservative, too hesitant to expand manufacturing and packaging capacity. So we made it our mandate last year to find a way to do it. And now, we’re back to our normal growth rates.”