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April 2004 FEATURES
Front-end confections turn in a strong performance for this leading arts-and-crafts-store chain.
CATEGORY INSIGHTS
- Are You Season-Savvy?
Celebrate the opportunity to manage seasonal candy sales
more strategically.
ISM WARM-UP
- Dichotomies Prevail at Global
Sweets Fair
Single-origin chocolate, fruit inclusions, dessert fillings
and wellness offerings were among the many product trends on display at
ISM.
TRADE TALK
- Candy with a Cause
A growing number of industry players engage in altruistic
marketing efforts.
BEST, BRIGHTEST, BOLDEST
- JMP Jump Starts Creative
Process
Concept development group takes an organized albeit off-the-wall
approach to inventing new products and promotional strategies.
SPECIAL REPORT CATEGORY DRIVERS
- Salute to 2004’s WinnersThe roster of award winners in our annual competition
represents the industry’s finest — the companies that are
leading the way to category growth.
DEPARTMENTS UP FRONT
- Sparking Seasonal Candy sales
Summertime Strategies; Creating a Fifth season; Seasonal
Merchandising Showcase
CONFECTIONER NEWS
-
Stagnito Expands into Book Publishing with Guide to Successful Product Launches
PRODUCT UPDATE
- Sour Jujyfruits
New Red Vines Twists, New Harry Potter Candies and more...
- Valentine’s Day
INDEX
- Ad Index |
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