- THE MAGAZINE
- NEW PRODUCTS
Bazooka Candy Brands, a division of the Tops Company, will partner with cosmetic giant Elizabeth Arden to promote Mariah Carey’s new candy-inspired fragrance collection, Lollipop Bling. The collection, which has debuted in department stores, was inspired by the playful nature of Mariah’s marriage proposal -- a real engagement ring hidden inside a Ring Pop lollipop.
“We are excited to work with Elizabeth Arden on this campaign for Lollipop Bling,” says Ari Weinstock, senior director of marketing for Bazooka Candy Brands. “It introduces Ring Pop to a whole new set of consumers … and highlights not only Mariah Carey’s love of Ring Pop lollipops, but also the inspirational nature of the candy.”
The integrated marketing campaign will incorporate Ring Pop lollipops into print advertisements as well as candy sampling with the sale of Lollipop Bling at retailers, and will include the iconic candy in the fragrance’s store displays.
Additionally, for Valentine’s Day 2011, Wal-Mart will promote the fragrance with display racks featuring both Lollipop Bling and Ring Pop, with the candy in special “Bling Collection” three-packs.
For more information about Bazooka Candy Brands, visit www.topps.com/candy/brands/bazooka/index.htm.