Mexican candy market growing

July 13, 2011
/ Print / Reprints /
/ Text Size+

The Mexican confectionery market remains both vibrant and in a growth mode. That’s according to information released by Confitexpo, organizers of the nation’s largest annual confectionery show in Guadalajara, Mexico.

The organization revealed data from Aschoco, Mexico’s sweets and chocolate manufacturers association, which shows that in 2008 per capita consumption of candy in Mexico reached 4.5 kg (nearly 10 lbs.), or 7.1% more than in 2007.

Also, during 2006, consumers ate 315,350 tons of confections, 148,800 of which was sweets, 97,000 of which was chocolate, and 69,550 of which was gum. In addition, candy consumers have increased by 10%, chocolate consumers by 7%, and chewing gum consumers by 10%.

Kids and teens (anyone under 20), which comprise 52% of Mexico’s population, represent the most dynamic segment of confectionery consumption, reports Mexico’s National Association of Supermarkets and Department Stores (ANTAD). Within this group, children account for 60% of the demographic, ANTAD says. As a result, most of Mexico’s sweet treats (about 80-90%) are geared to youngsters.

However, the industry has been able to successfully market specialty products, such as breath fresheners, sugar-free gum and diet products, to those older than 25. Ongoing innovations featuring new flavors, textures and fusions have garnered the attention of more mature consumers.

Visitors to Confitexpo, which will be held Aug. 2-5 at Expo Guadalajara, will have an opportunity to see Mexican as well as Latin American and other international confectionery manufacturers showcase their products.

For more information, visit

Did you enjoy this article? Click here to subscribe to Candy Industry

You must login or register in order to post a comment.



Image Galleries

A Venetian Carnival, a Jelly Belly sculpture and gourmet chocolates! Oh my!

Candy Industry takes you into the French Pastry’s School For the Love of Chocolate event in Chicago, held Feb. 25.


Candy Industry Magazine

April 2014 Cover

April 2014

In this issue of Candy Industry, Editor Bernie Pacyniak reports on three candy manufacturers from his visit to Florida, hard candy is making a comeback, interpack, and more!
Table Of Contents Subscribe

Easter Sales

How do you expect Easter sales to be this year?
View Results Poll Archive

Candy Industry Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Candy Industry\natural-food-flavors-colora.gif
Natural Food Flavors and Colorants

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

More Products

Candy Industry's Kettle Awards

Kettle Awards

Since 1946, Candy Industry magazine has recognized leaders in the U.S. confectionery industry with the highest recognition possible, the Kettle Award. The distinguished recipients have captured this most coveted award by not only excelling within their companies, but by contributing to the greater good of the industry. It’s virtually a who’s who of past and present professionals who have left their mark as confectioners and business mavens. Learn more about the voting process as well as the annual Kettle Awards Ceremony by visiting our Kettle Awards Website

Clear Seas Research

Clear SeasWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


fb40   twitter 40    youtube40    linked