Monday,
June 7
2 – 3:30 p.m.
Room Regency BC,
Hyatt Regency on Wacker
Confectionery Cross Merchandising Ideas to Drive Sales and Profits
Speakers: Professors Richard J. George, Ph.D, and John L. Stanton,
Ph.D, Department of Food Marketing, St. Joseph’s University
3:30 – 4:30 p.m.
Room Regency A,
Hyatt Regency on Wacker
Reality Candy
Speakers: Russell M. Case, Director of Sales, Adams & Brooks,
Inc., Professor Richard J. George, Ph.D, and Professor John L.
Stanton, Ph.D, Department of Food Marketing, St. Joseph’s
University
Tuesday, June 8
8:30 – 10 a.m.,
Arie Crown Theater, McCormick Place
(continental breakfast
served at 8 a.m.)
Opening Session
NCA Chairman, Bill Kelley and NCA President, Larry Graham, welcome
attendees to the 2004
All Candy Expo and present an update on industry trends
New Consumer Insights on Candy Gondola Marketing
Presenter: Tim Quinn, National Sales Manager, In-Store Solutions,
Masterfoods USA, a Division of Mars, Incorporated
Nutritional Trends in the United States
Presenter: Barry Sears, PhD,
President of Zone Labs
Wednesday, June 9
8 – 9:15 a.m.
Room E350, McCormick Place
Where Are Consumers
Buying Candy and Why?
Introduction: Eric Baty, Consolidated Sales Network
Speaker: Al Meyers, Vice President, Retail Forward
9:30 – 10:45 a.m.
Room E351, McCormick Place
The Trend Toward Nutritional Snacks and Healthy Lifestyles
Speaker: Janice Smith-Gomez, Masterfoods USA, a Division of Mars
Incorporated
1:30 – 2:45 p.m
Room E350, McCormick Place
How to Turn Store Visitors into Candy and Gum Purchasers
Speaker: Tom Moseman, Senior Vice President, Envirosell
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