Opinion
Candy drones

Google drones could one day deliver candy bars

Google’s Project Wing debuts drone prototypes.

September 3, 2014
/ Print / Reprints /
ShareMore
/ Text Size+

OK, seriously, if Google was a person, I would totally be his No. 1 stalker. Or maybe it would be mine. I’m not sure. Companies are confusing that way.

What is clear is that the company has infiltrated almost every aspect of my life. I literally start my day by reaching over to my night stand to grab my Android Phone (powered by Google), and the first thing I click on is my Google Gmail.

After that, I usually scan through my Google Voice messages to see if I have any voice mails or texts, and then I go over to my laptop, power it up and open up Google Docs. If I need to go so much as a mile away from my house, I check Google Maps for directions. All my photos are backed up on Google Plus, and whenever I need to find out which movie that one actress is from, I Google it, of course. 

Crystal Lindell
Crystal Lindell

I also use Google Chrome for all my browsing needs, and I Google Translate phrases like un jefe (a boss).  And, don’t even get me started on all the makeup videos I watch on Google’s YouTube. Without them I would have never learned how to apply fake eyelashes or contour like Kim Kardashian. Heck, I even found the idea for this very column on Google News.

All this is to say that: a) Google has infiltrated my life like a virus, but in a good way. I think. And: b) I’m totally open to all of its new ideas. In fact, I’m pretty sure I even crave them.

And new ideas Google has. Last week it released a video on Youtube detailing it’s new “Project Wing.”

As the company says, “Project Wing is a Google[x] project that is developing a delivery system that uses self-flying vehicles.”

In other words, the company is working on drones that can deliver stuff right to your door step.

“As part of our research, we built a vehicle and traveled to Queensland, Australia for some test flights,” the company explains. “There, we successfully delivered a first aid kit, candy bars, dog treats, and water to a couple of Australian farmers.”

Yes, you read that right — they delivered candy bars, via drone.

It’s a pretty incredible idea when you think about it. Suddenly the idea of “impulse buy” has a whole new meaning, when goods can be bought online and dropped off at your house via a flying machine.

In the Google’s YouTube video, they demonstrate a test-flight, delivering dog food. An Australian farmer calls up and orders the food, and then Google deploys a white, plane-like drone to his house carrying the package. The drone then drops the box of dog food from midair and then flies back to drone HQ. I imagine it’s all very similar to what it was probably like to watch the first cell phone call years ago.

“Throughout history there have been a series of innovations that have each taken a huge chunk out of the friction of moving things around,” explains Astro Teller, Captain of Moonshots, Google [x]. “Project Wing aspires to take another big chunk of the remaining friction out of moving things around in the world.“

The implications of this type of technology for the confectionery industry and the food industry as a whole are almost too insane to imagine. Would people really order their midnight chocolate cravings this way? Or could they get all their groceries via drone, and simply click on a couple candy bars before they submit their credit card information?  

And of course, things like melted chocolate, and sticky gummies would have to be taken into account. How far could the drones fly? Would they be able to navigate a dense urban environment? Would people even trust drones to deliver their products?

Google admits in the video that the drones are still probably years away from being a mainstream product, but Project Wing is a strong prototype, and as they say, every great journey starts with a single flight — or something like that. If you want the exact quote, just Google it.

Did you enjoy this article? Click here to subscribe to Candy Industry

Recent Articles by Crystal Lindell

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

A Venetian Carnival, a Jelly Belly sculpture and gourmet chocolates! Oh my!

Candy Industry takes you into the French Pastry’s School For the Love of Chocolate event in Chicago, held Feb. 25.

Candy Industry Magazine

October cover

October 2014

Lollipops, candy subscriptions, and more await you in the October issue!
Table Of Contents Subscribe

Confectionary Sales

Are you noticing an increase in confectionery sales that would led you to believe the economy is finally coming back?
View Results Poll Archive

Candy Industry Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Candy Industry\natural-food-flavors-colora.gif
Natural Food Flavors and Colorants

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

More Products

Candy Industry's Kettle Awards

Kettle Awards

Since 1946, Candy Industry magazine has recognized leaders in the U.S. confectionery industry with the highest recognition possible, the Kettle Award. The distinguished recipients have captured this most coveted award by not only excelling within their companies, but by contributing to the greater good of the industry. It’s virtually a who’s who of past and present professionals who have left their mark as confectioners and business mavens. Learn more about the voting process as well as the annual Kettle Awards Ceremony by visiting our Kettle Awards Website

STAY CONNECTED

fb40   twitter 40    youtube40    linked   Google+

Clear Seas Research

Clear SeasWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.