Chocolate New Products / News / Chocolate

Mondelez launches new global brand in India first

Candy maker debuts Cadbury Glow, new luxury gift brand.

September 3, 2014
/ Print / Reprints /
ShareMore
/ Text Size+

Cadbury Glow

Mondelez India Foods Ltd. is launching its newest global brand in India first.

The candymaker is introducing a new luxury chocolate gift offering, Cadbury Glow, with hopes of growing the chocolate gift category in the country.

The brand features luxurious chocolate pralines with an indulgent chocolatey filling with premium taste and packaging.

The brand name, Cadbury Glow, is inspired by the warm glow that comes from seeing loved ones light up with happiness when they receive a special gift, the company says.

Siddhartha Mukherjee, director, chocolate category & media, Mondelez India Foods Ltd., explains that the company combined consumer insights, global expertise in chocolate and breakthrough innovation capabilities to develop the candy, which is meant to represent the ideal expression of love and emotions for the special people in one's life.

“Gifting is an integral part of Indian culture and festivals and we are confident that consumers across the country will be excited about our year-round luxury gifting brand,” Mukherjee explains. “Globally chocolates are extremely popular for gifting and while the trend does exist in India, we still have a long way to go. With the launch of Cadbury Glow, a premium chocolate gift offering from India's favorite chocolate brand, our hope is to grow the chocolate gifting category in India."

The new brand is slated to eventually be Mondelez’s global luxury gifting brand.

“Our hope is that consumers can recreate the joy associated with gifting, as they create delicious 'glow' moments for their loved ones,” Mukherjee says.

In a busy world, where emotions are forgotten and people have less time for their near and dear ones, Cadbury Glow aims to empower people with a thoughtful gift to show how much they care.

Staying true to this philosophy, the chocolate gift is filled with little details that are symbolic of the care that went into creating it. The chocolate pralines are crafted in Europe, and special attention has been taken post production in designing and packaging, making it more than just a chocolate and something truly worthy of gifting to a loved one. The beautiful gold and purple packaging of Cadbury Glow is reminiscent of a treasure chest that glows from the inside out, filled with delicious chocolate pralines that would leave a precious feeling.

To make the gifting experience truly personalized, Cadbury Glow will also be launching a unique gifting website in September that will connect both the gifter and recipient.

The website allows consumers to experience the world of Cadbury Glow, and to add a personal touch to their gift of Cadbury Glow by writing a personal note, sending a lovely song or experiencing again fond memories by videos and photos.

The sumptuous Cadbury Glow chocolate gift boxes will be available across metropolitan areas by the first week of September in pack sizes of 16 pieces (160 g.) for INR 400 and 24 pieces (240 g.) for INR 600.

Did you enjoy this article? Click here to subscribe to Candy Industry

Recent Articles by Crystal Lindell

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

A Venetian Carnival, a Jelly Belly sculpture and gourmet chocolates! Oh my!

Candy Industry takes you into the French Pastry’s School For the Love of Chocolate event in Chicago, held Feb. 25.

Candy Industry Magazine

September 2014

September 2014

The September issue features some new chocolate and wine pairings, a preview of ECRM show, and more!
Table Of Contents Subscribe

Confectionary Sales

Are you noticing an increase in confectionery sales that would led you to believe the economy is finally coming back?
View Results Poll Archive

Candy Industry Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Candy Industry\natural-food-flavors-colora.gif
Natural Food Flavors and Colorants

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

More Products

Candy Industry's Kettle Awards

Kettle Awards

Since 1946, Candy Industry magazine has recognized leaders in the U.S. confectionery industry with the highest recognition possible, the Kettle Award. The distinguished recipients have captured this most coveted award by not only excelling within their companies, but by contributing to the greater good of the industry. It’s virtually a who’s who of past and present professionals who have left their mark as confectioners and business mavens. Learn more about the voting process as well as the annual Kettle Awards Ceremony by visiting our Kettle Awards Website

Clear Seas Research

Clear SeasWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

fb40   twitter 40    youtube40    linked   Google+