One of my mentors in writing once told me that you can tell when an article’s good by how much you’ve left out. My cover story on this year’s Kettle Award recipient, Mike Bianco of Jelly Belly Candy Co., is missing plenty of material.
Now, I’ll let you be the judge whether it’s a good article or not. Nonetheless, this editorial provides me some space whereby I can include some of those quotes and comments I left out. Let me start with Bob Simpson, president and coo of the Jelly Belly Candy Co.