What could be more appropriate than to have our cover story focus on Brazilin confectionery companies during the World Cup? OK, perhaps we were a bit lucky with that, having had ABICAB (the Brazilian Cocoa, Chocolate, Peanut and Candies Manufacturers Association) and APEX, (the Brazilian Agency for the Promotion of Exports and Investments Acts) invite us to visit Sweet Brazil.
But luck and coincidence do play a role in everyday life, as they do in the World Cup. Hard work, perseverance and engagement, nonetheless, remain the building blocks in doing anything successfully. Talent and expertise round out this triangle of achievement.