Bits & Pieces / Gums & Mints / News

Ford Gum’s Big League Chew now ‘official bubblegum’ of Ripken Baseball

Partnership to coincide with attempt to set a world record of people blowing bubblegum bubbles at start of Cal Ripken World Series.

June 4, 2014
/ Print / Reprints /
ShareMore
/ Text Size+

Big League Chew gum

Ford Gum and Ripken Baseball announced last week that Big League Chew, the leading shredded bubblegum in the country known as “the Ballplayers’ Bubblegum,” will become the official bubblegum of Ripken Baseball.

Rob Nelson, the creator of Big League Chew and 12-year major league baseball veteran Bill Ripken, the brother of Baseball Hall of Famer Cal Ripken, unveiled the new Big League Chew/Ripken Baseball packaging at the recent National Confectioners Association’s Sweets & Snacks Expo last month.

“This is fun and what baseball is all about,” says Bill Ripken, co-chairman and executive v.p. of Ripken Baseball.  “Bring some kids together on a field, throw out a few pouches of gum, some gloves, bats and balls and see what happens. Big League Chew brings out the fun in the game.”

Steve Green, senior v.p. of sales and marketing for Ford Gum, affirms that “...there couldn’t be a more perfect match than the partnership between Ripken Baseball and Big League Chew. It underscores the link baseball and Big League Chew have had since its invention...”

He added that the Big League Chew pouches featuring the Ripken Baseball logo with be available throughout the country this month.

Also, on Friday, Aug. 8, which is the opening night of the 2014 Cal Ripken World Series, Ford Gum and Ripken Baseball will attempt to set a Guinness World Record for the most people blowing a bubblegum bubble simultaneously. Fans will be encouraged to use the #BigLeague Bubbbles hashtag to share pictures of how they blow their Big League Chew bubbles throughout the baseball season.

Baltimore-based Ripken Baseball is a sports entertainment company established by Cal and Bill Ripken. It owns and operates several Minor League Baseball teams and hosts youth tournaments as well as youth camps and clinics featuring baseball instruction.

Did you enjoy this article? Click here to subscribe to Candy Industry

Recent Articles by Bernie Pacyniak

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

A Venetian Carnival, a Jelly Belly sculpture and gourmet chocolates! Oh my!

Candy Industry takes you into the French Pastry’s School For the Love of Chocolate event in Chicago, held Feb. 25.

Candy Industry Magazine

July 2014 Cover

July 2014

July's issue features an in-depth look at the Brazilian confectionery industry, a review of Interpack, and some more highlights from the Sweets & Snacks Expo.
Table Of Contents Subscribe

Confectionary Sales

Are you noticing an increase in confectionery sales that would led you to believe the economy is finally coming back?
View Results Poll Archive

Candy Industry Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Candy Industry\natural-food-flavors-colora.gif
Natural Food Flavors and Colorants

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

More Products

Candy Industry's Kettle Awards

Kettle Awards

Since 1946, Candy Industry magazine has recognized leaders in the U.S. confectionery industry with the highest recognition possible, the Kettle Award. The distinguished recipients have captured this most coveted award by not only excelling within their companies, but by contributing to the greater good of the industry. It’s virtually a who’s who of past and present professionals who have left their mark as confectioners and business mavens. Learn more about the voting process as well as the annual Kettle Awards Ceremony by visiting our Kettle Awards Website

Clear Seas Research

Clear SeasWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

fb40   twitter 40    youtube40    linked   Google+