Bits & Pieces / Gums & Mints / News
Tic Tac

Tic Tac Fans: Tic Tac Shakeless isn’t such a crazy idea

Company pulls April Fools’ Day prank on its fans

April 2, 2014
/ Print / Reprints /
ShareMore
/ Text Size+

 

Tic Tac Shakeless
 

When Tic Tac mints announced plans to introduce a new “Tic Tac Shakeless” yesterday on Twitter, the company probably wasn’t expecting its fans to actually like the idea.

Claiming, “the new twist on one of the world’s most iconic packs is custom-engineered to stop the shake so friends and family won’t be tempted to ask consumers to share,” the company posted pictures of the orange flavored Tic Tacs in a little pack filled with orange bubble wrap inside, insulating the Tic Tacs to stop them from making any noise.

But the idea was just clever enough that fans actually seemed to like it.

As Bianca Carnerio wrote, “All my fav things: candy & bubble wrap!” Meanwhile, Wayne A. Walls wrote, “@TicTacUSA I could seriously use this.  I was at a golf tournament this past weekend and had to walk very slowly sometimes!”

The only problem was, the “Tic Tac Shakeless” mints weren’t real. As Tic Tac USA says, “April Fools!’

This is the second year that Tic Tac has done something for April Fools' Day. In 2013 they launched a fake pizza-flavored Tic Tac. 

“We knew we wanted to do something a little different for 2014.,” says Todd Midura, category manager for Tic Tac mints at Ferrero U.S.A., Inc.  “The idea of re-designing one of the world’s most recognizable packs to prevent the shake that people know and love provided a unique opportunity for us to have a little bit of fun with our fans.”

But fans didn’t dismiss the concept outright, even when the April Fools’ Day announcement was made.

  “Overall, the response was positive, some laughing along with the joke and others lightheartedly expressing disappointment that the product did not exist,” Midura says.

Fans such as Nichole Marie Hoecker, who wrote on Facebook, “That wouldn't be a bad idea. It's a shame it's only a prank.”

And another fan, Tajah C. Moore’s, echoed Hoecker’s sentiments on the social media site. Just when I thought America was actually getting somewhere, I get fooled again,” Moore said on a post sharing a picture of Tic Tac Shakeless orange mints.

Tic Tac says it is planning to release a real new flavor soon, so stay tuned for some actual news from the mint maker. And who knows, maybe one day, Tic Tac Shakeless will be more than just an April Fool’s Day prank. Afterall, who really wants to share their Tic Tacs — especially the orange ones? Am I right?

Did you enjoy this article? Click here to subscribe to Candy Industry

Recent Articles by Bernie Pacyniak

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

A Venetian Carnival, a Jelly Belly sculpture and gourmet chocolates! Oh my!

Candy Industry takes you into the French Pastry’s School For the Love of Chocolate event in Chicago, held Feb. 25.

Candy Industry Magazine

October cover

October 2014

Lollipops, candy subscriptions, and more await you in the October issue!
Table Of Contents Subscribe

Confectionary Sales

Are you noticing an increase in confectionery sales that would led you to believe the economy is finally coming back?
View Results Poll Archive

Candy Industry Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Candy Industry\natural-food-flavors-colora.gif
Natural Food Flavors and Colorants

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

More Products

Candy Industry's Kettle Awards

Kettle Awards

Since 1946, Candy Industry magazine has recognized leaders in the U.S. confectionery industry with the highest recognition possible, the Kettle Award. The distinguished recipients have captured this most coveted award by not only excelling within their companies, but by contributing to the greater good of the industry. It’s virtually a who’s who of past and present professionals who have left their mark as confectioners and business mavens. Learn more about the voting process as well as the annual Kettle Awards Ceremony by visiting our Kettle Awards Website

STAY CONNECTED

fb40   twitter 40    youtube40    linked   Google+

Clear Seas Research

Clear SeasWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.