Bits & Pieces / News
Miss. ChocoVine

Nationwide search underway for new Miss ChocoVine

Requirements: Sweet voice, chocolaty smile, beautiful and bi-lingual


Wanted: A new Miss ChocoVine. Requirements: A sweet voice, a “chocolaty smile,” and a sensuously sweet face. Must love wine, and be able to sing in both English and Spanish.

A search is now underway for a new Miss ChocoVine, and it’s being led by the public relations company TransMedia Group. And whoever she is, she’ll represent ChocoVine, a chocolate wine created by pairing a rich Dutch chocolate with a fine French cabernet.

Specifically, they’re looking for someone who has a “flirtatious face and engaging voice.”

"We've already started searching for Miss ChocoVine, who'll be the sensuously sweet face and mellifluous voice behind ChocoVine,” says Adrienne Mazzone, v.p. of art and entertainment at the international PR firm.

The PR firm, known for its national promotions for food and beverage, says  'Miss ChocoVine has to personify the sensuously rich and audaciously seductive taste of America's favorite alternative to cream liqueurs — ChocoVine."

TransMedia said its publicity will highlight the fact that since the chocolate wine launched two years ago, it has sold over 16 million bottles to chocolate-loving, cordial-appreciating consumers.

"We'll have Miss ChocoVine explain in words and song, and in both English and Spanish how ChocoVine has become the most successful wine of its category in the United States," says Mazzone. "It started by word of mouth, and today people only have to taste ChocoVine to become enchanted with its seductive taste."

ChocoVine is blended in Holland by one of the oldest, most respected manufacturers in the world.

“[Miss ChocoVine] will be toasting it in commercials and advertising nationally and in Central and South America,” Mazzone says. “She'll be showing how it can be served on the rocks, as the main ingredient to an array of sinful cocktails like 'Chocolada,' a more tempting version of Pina Colada."

The importer, Clever Imports, also has other flavors, including ChocoVine Raspberry, a blend of rich chocolate and raspberry flavors, and Chocovine Espresso. With an average retail price of $10-$12, gluten-free ChocoVine is available nationwide at all major retailer and chain stores.

Did you enjoy this article? Click here to subscribe to Candy Industry

Recent Articles by Crystal Lindell

You must login or register in order to post a comment.



Image Galleries

A Venetian Carnival, a Jelly Belly sculpture and gourmet chocolates! Oh my!

Candy Industry takes you into the French Pastry’s School For the Love of Chocolate event in Chicago, held Feb. 25.

Candy Industry Magazine

candy may 2015

May 2015

Check out the May issue, featuring products from Sweets & Snacks Expo, how Enstrom's rebranding looks promising, and more!
Table Of Contents Subscribe

Healthier Food Options

A recent Nielsen report shows that consumers are calling for healthier options from food manufacturers. Do you think consumers will actually buy healthier versions of their favorite candy and snacks if they’re made available?
View Results Poll Archive

Candy Industry Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Candy Industry\natural-food-flavors-colora.gif
Natural Food Flavors and Colorants

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

More Products

Candy Industry's Kettle Awards

Kettle Awards

Since 1946, Candy Industry magazine has recognized leaders in the U.S. confectionery industry with the highest recognition possible, the Kettle Award. The distinguished recipients have captured this most coveted award by not only excelling within their companies, but by contributing to the greater good of the industry. It’s virtually a who’s who of past and present professionals who have left their mark as confectioners and business mavens. Learn more about the voting process as well as the annual Kettle Awards Ceremony by visiting our Kettle Awards Website


fb40   twitter 40    youtube40    linked   Google+

Clear Seas Research

Clear SeasWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.