Healthy Additives / Energy/Snack/Nutrition Bars / Manufacturers / News

HERZA Schokolade bars break 'color' barriers

German functional chocolate manufacturer introduces first, single-color, multilayer protein bar.

March 26, 2014
/ Print / Reprints /
ShareMore
/ Text Size+
HERZA protein bar
 

At the upcoming Finished Products Europe show to be held in early May in Geneva, Switzerland HERZA Schokolade looks to shake up the protein bar category with new product launches that sport vibrant colors as well as high protein contents.

The company’s  “Color-Snackers" are the world's first single-color multilayer bars that replicate fruit filling color on the inside with the same attention-getting color on the outside by using a glaze. Whether red, green or other shades, these colorful bars immediately provide product differentiation in the bar category, the company says.

In addition, Norderstedt, Germany-based HERZA will reveal a broad range of energy and protein bars that appeal to consumers within this high-growth category, among them, high protein content and dieting bars.

 In the diet category, the company has developed a fibre bar that features an extremely long satiety effect. It also has developed a new "White pure Chocolate" protein bar, made entirely of chocolate. HERZA also offers a milk chocolate with a high protein content. The company is one of only a few to produce functional chocolate with 40 percent less sugar and five times the protein of normal chocolate.

As a specialized chocolate manufacturer for 90 years, HERZA is one of the world’s leading suppliers of quality functional chocolate pieces for the food industry, and the European market leader in small chocolate pieces for mueslis. In addition, HERZA has gained a reputation as a contract manufacturer of functional bars, providing full-service from development to the production of such bars. The company is part of the independent, owner-operated Stern-Wywiol Gruppe, and benefits from the concentrated expertise and modern applications technology of its sister companies.  

Did you enjoy this article? Click here to subscribe to Candy Industry

Recent Articles by Bernie Pacyniak

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

A Venetian Carnival, a Jelly Belly sculpture and gourmet chocolates! Oh my!

Candy Industry takes you into the French Pastry’s School For the Love of Chocolate event in Chicago, held Feb. 25.

Candy Industry Magazine

October cover

October 2014

Lollipops, candy subscriptions, and more await you in the October issue!
Table Of Contents Subscribe

Confectionary Sales

Are you noticing an increase in confectionery sales that would led you to believe the economy is finally coming back?
View Results Poll Archive

Candy Industry Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Candy Industry\natural-food-flavors-colora.gif
Natural Food Flavors and Colorants

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

More Products

Candy Industry's Kettle Awards

Kettle Awards

Since 1946, Candy Industry magazine has recognized leaders in the U.S. confectionery industry with the highest recognition possible, the Kettle Award. The distinguished recipients have captured this most coveted award by not only excelling within their companies, but by contributing to the greater good of the industry. It’s virtually a who’s who of past and present professionals who have left their mark as confectioners and business mavens. Learn more about the voting process as well as the annual Kettle Awards Ceremony by visiting our Kettle Awards Website

STAY CONNECTED

fb40   twitter 40    youtube40    linked   Google+

Clear Seas Research

Clear SeasWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.