Dwindling are the days when fillers and flavor defined the snack bar. Conscientious consumers don’t want a candy bar. They want sustenance, and that’s exactly what manufacturers are sending to the shelves.
Serving a society that’s increasingly obsessed with ingredients has led the snack bar industry to embrace more healthful, functional products for unique subgroups. They’re finding that flavor doesn’t have to come at the cost of fitness after all — guilt-free snacking is the new name of the game.