New ZEGO packaging alerts of allergens through smart phone scanning

Allergy friendly snack company gets high tech with cross-contact warnings.

March 5, 2014
/ Print / Reprints /
/ Text Size+

zego scan

ZEGO, a newcomer in nutritious, allergy-friendly snacks, is literally setting ‘a higher bar’ for the industry. It’s leading the way with allergen testing and reporting to improve consumer safety and health.

The company has launched new packaging for its energy bars that features a patent-pending QR-code system, which when scanned with a smart phone, provides test results from the bar’s batch, showing measurable amounts of specific allergens.

The new QR code allows consumers to have better control over their health, says Colleen Kavanagh, ZEGO co-founder.

“For example, knowing a ‘gluten-free’ product’s testing showed less than 2.5 PPM gluten compared to the FDA’s allowed 20 PPM enables very sensitive people to make safer choices,” she explains.

Although ZEGO’s sunflower seed-based bars are formulated without the eight major food allergens (including nuts, soy, dairy, and gluten), they’re made in a shared facility, where cross contamination with allergens is possible.

While most manufacturers simply place a warning of potential cross-contamination on their packaging, ZEGO is taking it a step further with tech-powered packaging as simple as a scan from a smart phone.

While sample testing doesn’t guarantee safety, ZEGO Co-founder Jonathan Shambroom says he hopes packaging like theirs will become an industry standard. “We want our customers to enjoy the great taste of ZEGO bars and equally enjoy great peace of mind.”

The bars are available in their new packaging at select retailers and at

Did you enjoy this article? Click here to subscribe to Candy Industry

Recent Articles by Valerie King

You must login or register in order to post a comment.



Image Galleries

A Venetian Carnival, a Jelly Belly sculpture and gourmet chocolates! Oh my!

Candy Industry takes you into the French Pastry’s School For the Love of Chocolate event in Chicago, held Feb. 25.

Candy Industry Magazine

Candy August 2014 Cover

August 2014

August with Candy Industry features Kettle Award winners, jelly beans, and more!
Table Of Contents Subscribe

Confectionary Sales

Are you noticing an increase in confectionery sales that would led you to believe the economy is finally coming back?
View Results Poll Archive

Candy Industry Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Candy Industry\natural-food-flavors-colora.gif
Natural Food Flavors and Colorants

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

More Products

Candy Industry's Kettle Awards

Kettle Awards

Since 1946, Candy Industry magazine has recognized leaders in the U.S. confectionery industry with the highest recognition possible, the Kettle Award. The distinguished recipients have captured this most coveted award by not only excelling within their companies, but by contributing to the greater good of the industry. It’s virtually a who’s who of past and present professionals who have left their mark as confectioners and business mavens. Learn more about the voting process as well as the annual Kettle Awards Ceremony by visiting our Kettle Awards Website

Clear Seas Research

Clear SeasWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


fb40   twitter 40    youtube40    linked   Google+