Airheads launches first-ever mass marketing campaign, features real-life ‘airheads’

‘The World Needs More Airheads’ commercials use actual ‘airhead moments’ from the web


Mistake a man for a woman? Accidentally throw a bowling ball at the ceiling instead of rolling it down the lane? Everyone has their airhead moments and they’re increasingly caught on video, then shared with the world.

Airheads is grabbing real-life comical mishaps from Vine, YouTube and Instagram; then using them in TV and online commercial spots.

This marks the first-ever mass marketing campaign for the brand and it truly embraces the celebration of everyday airhead moments.

“The World Needs More Airheads” campaign aims to shine a spotlight on the unexpected happenings that make life interesting and best of all funny,” says Jen Redmond, associate brand manager, Perfetti Van Melle USA.

The brand is calling all airheads to submit a video of their own hilarious screw-up on the campaign Tumblr page at Each video will be featured on the site.

Videos can either be pre-captured gems that have yet to be shared with the world or newly created greatness. The top three will be selected and used in upcoming TV commercials with others featured in mobile and online advertising beginning in June.  

No pranks or pain please. That means fans should keep it funny and steer clear of submitting videos that include hurt themselves or others. After all, the world needs more airheads, not jerks.

Fans are encouraged to use the hashtag #Airheadsneeded when sharing through social channels to celebrate their own airhead moments with the world.

Airheadsis a candy brand known for its chewy texture, tangy fruit flavors and bright colors. The bars are available in packs of all sizes in flavors like Blue Raspberry, Strawberry, Cherry, Green Apple, Watermelon, White Mystery and Orange.

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